About

Leverage experience to grow faster.

CMO Marketing Consultant

I am a marketer with deep experience assessing opportunities and developing actionable growth strategies for brands of all sizes. Building on a foundation from big brands, big companies and ad agencies, my focus as a consultant is leveraging tested strategies to help growing companies accelerate.

Your competitors & you.

Decisions. Decisions. Do I care about what my competitors are doing? Uh, yes, of course, and for lots of reasons; intelligence on competitive spending, product... Read More

The Caffeine of Business: How to Grow Faster.

It’s all about focus. Lake Norman Entrepreneurs live several steps ahead of everyone else. They exist in a parallel universe where anything is possible and... Read More

My customer said what about me?

ne of the most powerful resources brands have is in the minds of their customers. Customer opinion is what drives all purchase decisions. Even for basic needs; there is more than one brand of salt, customers make a choice based on their opinion. Analytics data, a marketer’s primary resource, tell us huge amounts about what tactics have worked to drive sales of a product but they don’t quite tell us what the purchaser was thinking when they made their decision. How can we get in their heads? Read More

5 Marketing Tools to Use if Your Team is 10 people or less

Effective marketing requires the right tools. If you are ready to grow your marketing efforts but aren’t sure how to start, then let me save you some time. Read More