Bryan McCarter
Blog

My customer said what about me?

ne of the most powerful resources brands have is in the minds of their customers. Customer opinion is what drives all purchase decisions. Even for basic needs; there is more than one brand of salt, customers make a choice based on their opinion. Analytics data, a marketer’s primary resource, tell us huge amounts about what tactics have worked to drive sales of a product but they don’t quite tell us what the purchaser was thinking when they made their decision. How can we get in their heads?

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