marketing

ne of the most powerful resources brands have is in the minds of their customers. Customer opinion is what drives all purchase decisions. Even for basic needs; there is more than one brand of salt, customers make a choice based on their opinion. Analytics data, a marketer’s primary resource, tell us huge amounts about what tactics have worked to drive sales of a product but they don’t quite tell us what the purchaser was thinking when they made their decision. How can we get in their heads?